Kenji Ross

est. 1980; internets since 1998

Rally Cry


Boston Globe
my role
Lead, Creative, Developer
Boston Baseball Hack Day 2012

On a hazy, cold Saturday morning last March, a few close friends and I groggily arrived at the offices of the Boston Globe for a sports-themed hackathon. As Red Sox fans, it seemed like a fun opportunity, and the Globe was willing to feed us and provide inspiration.

I was already creative directing projects back in my day job, so I helmed the group. After throwing a number of concepts around, we decided to focus on baseball superstition. I'm not a huge believer in the mystical, but when it comes to baseball, I'm helpless - I'll watch multiple games from the same seat, drink the same drinks, wear the same clothes - whatever it takes to help my team win.

Rally Cry was conceived and designed to easily complement our sense of cosmic responsibility. The premise is quite simple - Rally Cry will notify you when your team is facing a loss. Stop by the site, make a small donation to charity, and you'll have done your part to tip the karmaic scales in your team's direction.

Since I was also building the front end of the site, I worked side-by-side with our designer. We quickly reached a few conclusions:

  • Mobile-first: Certainly the most compelling use case.
  • Single-purpose, single-page: We didn't want users missing the game to fiddle with our site.
  • Twitter Bootstrap: This seemed like a good time to try out a new (at the time) framework I'd been meaning to work with.
  • Charity-driven: We could hardly help our team win if we were profiting ourselves. In the adjacent comp, you can see our plans to donate to the Jimmy Fund (a popular charity of the Red Sox), but this would rotate week-to-week.

All in all, in under 8 hours we conceived the idea, architected, designed, and built the site. We showed off a prototype at the end of the day and were crowned winners of the Hack Day. (Below left, celebratory drinks at our lucky Sox-watching bar)